“Nouveau Reach. Past, Present and Future of Luxury” is the Canadian response to the question of what is luxury. Co-organized by Brock University and The School of Fashion at Ryerson University, this project brings together national and international specialists working and researching in the luxury sector to share insights and build relationships in order to strengthen Canadian research and industry practices.
The objective of “Nouveau Reach” is to: 1) create opportunities for scholars to promote Canadian economic growth; 2) enhance humanities research by bringing to light new areas related to Canadian industry interests and needs; 3) create a forum for a lasting partnership between researchers, makers, and industry specialists via regular meetings that will benefit researchers and professionals at all levels.
“Nouveau Reach. Past, Present and Future of Luxury” is a four-day conference, bringing together over thirty national and international luxury scholars and professionals to share the latest in research and practices. Given the quickly evolving global luxury market, leading figures will address the question “What knowledge will Canada need in order to thrive in an interconnected, evolving global landscape?”
The recent influx of luxury retailers and brands into the Canadian market demonstrates confidence in high-income and “aspirational” shoppers to support increased luxury offerings, despite a worldwide slowing of the market. During the four-day conference, we will explore what distinguishes the Canadian luxury marketplace from its global counterparts by asking what is “Canadian luxury” and does it support or refute national and international images of Canada?